Part of the way athletic-wear companies should do this is by marketing their gear on the athletes who actually use it—it’s that simple.
So why are female athletes passed over in favor of models?
One of the earliest personals ever placed was by a 30-year-old man, with "a very good estate', announcing he was in search of 'some good young gentlewoman that has a fortune of £3,000 or thereabouts." (£3,000 is equivalent to roughly £300,000 today.
#Shamelessly Seeking Sugar Momma...) 1700s: Personal Ads for Homosexual Safety Personal ads were one of the only ways for the gay and lesbian communities to meet discreetly and safely at this time.
It’s common to see actors or musicians promoting skin care lines, perfumes, cars, and so on.
Athletes will often promote items tangential to their sports, too: I have been part of campaigns that have nothing to do with rock climbing, including working with a tire company.
maybe not that much has changed for the one percent?
That tells me they value a certain look and body type over my own skill and the fact that I actually use their performance clothing to Even on a simple marketing level, choosing athletes makes sense to me. Brands need to maintain loyalty to their products and their consumers.
I mean, one could argue that even Voyager 1's Golden Record is kind of a massive, interstellar personal ad (complete with the recorded sound of a kiss! It's as if humanity decided to document all our best features and send them into space with this message: So dating apps are really the latest manifestation of human beings doing what we've always done -- create new tools to communicate and then turn around and use those tools to find love, sex and companionship.
1695: The First Personal Ads According to history professor H. Cocks (seriously --The Best Name Ever for an academic) personal ads began as a way to help British bachelors find eligible wives.
I recently read an article on Racked titled “Want to Sell Me Sportswear?
Show Me an Athlete,” and it resonated with me as a professional athlete.