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I didn’t want to put myself through all that.” The man, 54, from the North East, came across Elite Singles and thought it looked like a better bet for meeting someone more serious about finding a long-term partner.

It claims to offer a “safer and more credible alternative” to dating websites.He said: “I wanted to get back on the dating scene but I felt fragile from the split.Most people on these dating websites are just looking for a bit of fun, but I find that all a bit seedy.In the two years between 20 alone, revenue dropped by £9m from £168m to £159m.This is mainly because cheaper competitor sites and smartphone apps, such as Tinder, have boomed in popularity, explaining why some of the UK’s pricier dating services are suffering – and possibly going to greater lengths to keep singles signed up on their books, Another site at the higher end of the dating market is Elite Singles, which is designed for people with a certain level of education.